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What is sublimation printing? Is it still useful?

In today’s printing market, many new printing techniques have emerged, such as DTF printing and UV printing. As a result, some people may be confused as to whether sublimation printing is still practical in business. The answer is “yes.” Sublimation printing still has its own role to play in the printing market. In this article, we will explain some of the things you need to know about sublimation printing.

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In today’s printing market, many new printing techniques have emerged, such as DTF printing and UV printing. As a result, some people may be confused as to whether sublimation printing is still practical in business. The answer is “yes.” Sublimation printing still has its own role to play in the printing market. In this article, we will explain some of the things you need to know about sublimation printing.

What is sublimation printing?

Sublimation printing is a printing technique that utilizes heat to apply ink to a substrate. When the ink is in a gaseous state, by applying pressure using a heat press, the ink can penetrate the surface of the substrate. As a result, the ink will become part of the substrate, making the product more durable. Based on this feature, many companies choose sublimation printers to print large outdoor banners and advertisements.

How does sublimation printing work?

A computer is used to design the desired pattern.
The printing company lays the transfer paper on the sublimation printing and then uses dye sublimation ink to print the design on the transfer paper.
The print studio then places the transfer paper on the media that will ultimately convey the graphic. The graphic must face the media.
The thermal sublimation printer feeds the media and transfers the paper.
The sublimation printer’s powerful rollers, heaters, and inkjet heads generate extreme pressure and heat. The heat and pressure cause the ink to instantly evaporate from a solid to a gaseous state.
The gaseous ink saturates the media and is trapped once the heat dissipates.
The transfer paper is carefully removed and discarded. If the printer needs to use a protective sealant or perform any additional cutting and finishing, they will do so after printing is complete.

Why choose sublimation printing?

Sublimation printing is popular for its impressive quality, durability and versatility. Unlike traditional methods, sublimation printing transfers dyes directly into the fibers of the material, rather than just printing on the surface. As a result, colors are vibrant and long-lasting, and are less likely to fade, crack and peel. Ideal for producing high-quality, detailed images, sublimation technology is favored by the apparel, promotional products and home décor industries. In addition, because the ink is bonded at the molecular level, sublimation printing maintains the soft, stretchy texture of the fabric, making it ideal for sportswear and comfortable garments. It works particularly well with polyester fabrics, making it the perfect choice for modern performance textiles.

In short, sublimation printing is a durable and cost-effective solution for those seeking high quality, full-color designs and professional results.

Market Trends in Sublimation Printing

The future of sublimation printing is promising, driven by technological advances and the growing demand for customized, high-quality products. Innovations in sublimation inks and printers are expanding the range of printable materials from traditional polyester to a wider range of fabrics. This versatility creates exciting opportunities for companies in the fashion, interiors and promotional products sectors. In the coming years, we can expect even more environmentally friendly sublimation options. The integration of artificial intelligence and automation in sublimation printing workflows is also to be expected, which promises faster production and easier mass personalization.

Ultimately, sublimation printing will become more accessible, sustainable and versatile to cater to a world that increasingly values customization, quality and eco-friendly solutions.

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